How to buy the right media and tools to negotiate the best deal
Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn’t work become permanently scared, vowing never advertise again.
So to avoid this common pitfall, I hope to provide some general guidelines to help you negotiate and buy media and understand the considerations required to ensure the best possible value can be secured.