Services

Darren Kelk

“Craig, all I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely and made it into a super-sized poster for my wall – a constant reminder for everything I have to achieve over the coming year.

 

The best part about the process was your intuitive style and easy-going approach. You totally understood my business model and where I was coming from. Your ability to build on my business strengths has been clearly demonstrated with the direction of the marketing plan and the business success I’m experiencing already.

     

    Quite frankly, I’m over the moon with how affordable it was. Plus you really took into consideration my available budget and time so I could implement some of the marketing strategies myself. A great experience all round!"


    Darren Kelk, Personal Travel Manager, Travel Managers

Boronia Travel Centre

"My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry.

 
Craig very confidently project managed the entire website development, from the design through to the copywriting, optimising the content for search engines and implementing suitable Google Adword strategies. In fact, within the first month of operation I was driving more traffic to my new website compared to my old website.

 
As an experienced marketing consultant, Craig has been able to take the bull-by-the-horns with all of my marketing requirements and incorporating them into one cohesive marketing plan. This involved writing and distributing press releases, advertising and brochure development, and seamlessly integrating them with our online marketing strategy.

 
Craig is a very conscientious and determined marketing professional who is clearly passionate about his business. My only regret is that I didn’t find him sooner".


John Waller, CEO, Boronia Travel Centre

The Property Advisory

"Our website needed improvements in both look and functionality. We appointed Craig to manage the website development and were impressed by his level of commitment to the project, his high standards, and his thoughtful collaborative approach.

 
Craig’s expertise was crucial to building a website that reflects an understanding of our market and competitors, and gives us a distinct advantage.

 
I would confidently recommend Craig to anyone as he delivered above and beyond what I was expecting - at an affordable price too".


Cameron Williams, Marketing & Communications, The Property Advisory

Get a Customised Marketing Plan
for Your Small Business

Save time by getting the right marketing Advice, Tools and Guidance to get you the results you want

Dear Business Owner,

Can you identify with any of the following frustrations?

  • You spend hours trying to market your business and are not making any in-roads
  • You know that marketing is essential to your success, but you don’t have enough time to become an expert or search for fresh ideas that could really boost sales
  • You have a business which should be killing the competition but your customers seem to go elsewhere
  • You have an online presence but your customers can’t find you

… Or have you ever simply wondered if such a service exists that could solve all these problems?

If you’re anything like most businesses out there you’ve probably answered “yes” to at least one of these questions.

This is why I would really like to share with you exactly what I have done about it and how YOU can benefit from my extensive work experience in this field.

But first, let me introduce myself…

My name is Craig Pethebridge, and I am Certified Practicing Marketer (CPM) with the Australian Marketing Institute, specialising in Writing Marketing Plans. As the Managing Director of my own business, Bright Owl Marketing, my focus is on delivering affordable marketing solutions that boost leads, sales and profits for start-ups, sole traders and small businesses.

I’ve worked with many businesses and it’s not easy to juggle competing interests as you find yourself  getting bogged down in the operational, day-to-day grind of running a business! It can be very demanding and, frankly, you need all the help you can get.

Sure, you manage to implement a few ad-hoc marketing activities throughout the year based on what your competitors are doing, or what you think you should be doing, and that’s better than nothing.

But wouldn’t you rather have a customised marketing plan, created by a marketing expert that gives you proven advice, tools and professional guidance in a friendly, easy-to-use and practical way?

A results-orientated marketing plan that is safely grounded with tried and trusted marketing methods, which are fully tailored to your business to help you get and keep more customers?

Well, until recently such a service simply did not exist.

So I decided to do something about it…..

Please allow me to explain in a few minutes how your tailor-made marketing plan will be different and how it can be delivered in a matter of weeks to get you started.

What Will Be Different About Your Marketing Plan?

Almost every business that has gone through the process of devising a marketing plan doesn’t often know how to use the information effectively. They’re left scratching their heads saying ‘now what’?

It’s understandable as marketing experts love using spin, and you have probably heard of the following catch-phrases to help sell their strategic services:

We, Expert Marketing Spin Company will help you skyrocket to success by:

  • Clearly defining your business objectives
  • Identifying your strengths, weaknesses and opportunities (SWOT Analysis)
  • Understanding your target market and competitors
  • Building your sales funnel to help achieve the best conversion sales
  • Developing relevant acquisition and retention strategies for your business
  • Setting your brand apart from your competitors
  • Developing clear Unique Selling Propositions (USP’s) for your products and services
  • Discovering the right mix of marketing methods for your business
  • Integrating your online and offline marketing activities.

This doesn’t mean much unless you have any formal qualifications and a dictionary that decodes all the jargon. Even the lengthy marketing documents you receive will often sit on the bookshelf gathering dust.

Marketing doesn’t have to be hard or expensive either, which is why engaging a marketing expert will help you discover the ‘How’ of marketing so you don’t have to worry about the jargon and focus on winning more of your prospects and keep your customers for longer.

Now You Can Know the ‘How’ of Marketing

Forget about boring workshops and expensive consultants! Now you can get the expert advice and fresh ideas you want – quickly and easily.

Your tailored made marketing plan will take out all the hard work and will also give you the key advice, tools and guidance to help you hit the ground running.

You know that it will be money spent wisely, as you will receive best-practice marketing methods and ideas that you may have never considered in the past or didn’t know exist.

Plus you’re marketing strategies will be tailored specifically to your business to help overcome any of the frustrations you’re experiencing now.

10 Methods That Show You the ‘How’ of Marketing

1.  Marketing Audit - Every marketing activity you have implemented in the past will be reviewed and improved on.

2. Key Insights into Customer Behaviour – Get the best advice on how to target customers’ purchasing triggers and leverage this knowledge to get more sales

3. Expert Advice – Your key messaging ideas will be developed and you’ll also be shown how to implement strategies, which have been proven to win and keep more customers. Your tactical marketing strategies will be completely tailored to your business set-up and requirements. So you can’t go wrong!

4. Achievable Goals – Making achievable goals shouldn’t feel like balancing a checkbook. That’s why you have a marketing partner to help build momentum and confidence and keep you on track with fulfilling your business objectives – all the way!

5. Marketing Toolkit – You will be given the essential tools for each marketing initiative, including customer insights, market trends and handy tips to help you implement the right marketing activity easily which will save you even more time and money.

6. Budget Control – Instead of leaving you frustrated and confused, your marketing budget takes into account your finances available and you won’t be given marketing strategies that cost the earth to implement.

7. Budget Guide – Each planned marketing activity will have its very own budget calculated to help you allocate costs and measure your investment closely. You will also receive FREE forecasting Analytics for all relevant marketing activities.

8. Marketing Calendar – To help schedule all of your important marketing activities over the course of 12 months. You will also receive a specific timeline to reveal the different components required to complete each marketing campaign, so you can see how each activity depends on another one to complete it.

9. Contingency Planning – I’m not into beating a dead horse if things aren’t working! Your marketing campaigns will need to be constantly evaluated against the established goals and a decision will be made to either fine-tune, continue, or discontinue the activity.

10. Professional Guidance Program – All clients who book a Marketing Plan will get exclusive access to your own professional guidance program for 12 months to help you stay on track with your marketing program.

Please Note: The Professional Guidance Program is optional, where the minimum commitment term is 6 months. This is generally the minimum amount of time you need before you start to experience results.

How Long Does All This Take?

Your customised marketing plan will take from 4 to 6 weeks to complete depending on the size of your business and the work involved to create accurate budgets and forecasts. It can also take time to bring together cost information from third parties such as printers, graphic designers, web developers etc.

Plus, I also like to work with you as a marketing partner for your business. This is so we can openly discuss appropriate marketing activities and the various options available in order to achieve the best results. Rest assured, you’ll have a quality marketing plan that you easily implement right from the start.

Who Will Execute Your Marketing Plan?

As your marketing partner, we’ll work together to come up with a number of cost effective marketing strategies that you’ll be able to implement straight away. You will be equipped with the means to carry out all the marketing activities outlined in your marketing plan. However, if you don’t have much time on your hands, we also offer very affordable outsourced marketing services and pricing options to assist you with implementing some of your marketing requirements.

You Don’t Need to Go It Alone

Marketing can be an expensive teacher.

Without the right advice, most business owners lose thousands of dollars on wasted marketing campaigns and missed opportunities.

I want your business to be the exception.

More than that: I want you to use your custom designed marketing plan to boost your returns – and then double it again – as your competition flounders behind you.

Why risk your business and go it alone, when it makes more sense to invest a bit more and be given the groundbreaking marketing strategies in your very own marketing plan – and stay ahead of your competition?

100% Satisfaction Guarantee!

Rest assured, your satisfaction is fully guaranteed. If for any reason whatsoever you are not completely satisfied with the marketing plan simply contact me within 30 days of receipt and I will cheerfully refund your money in full.

You can book right now with total confidence.

I stand behind all of my products and services 100%.

The marketing plans I write are highly affordable and are devised especially for businesses that want the same results as the BIG agencies but without the exorbitant price tags.

I’ll meet with you to discuss your business vision and together we’ll work out some measurable and achievable objectives covering the next 12 months in a ½ day strategy workshop.

Then I will work on your tailored marketing plan before meeting again and presenting it to you with specific recommendations as to how your business can move forward and deliver on its business objectives.

Marketing Never Stops – It is Time to Act Now!

I have never run into a business that managed to meet all its marketing goals (either the ones they had actually planned or the ones they should have had). The sales pipeline always needs to be fed, clients need to be nurtured between trips, low-value prospects and clients need to be replaced with those that will deliver a higher return. You can’t let this key aspect of your business falter, no matter how busy you are today.

8 Reasons Why You Can Get Started With Confidence

1. Don’t be Fooled - Marketing plans that you can download from the internet will never provide the answers you need and they never show you the ‘How’ of marketing. You may only pay a few hundred dollars for them, but you will only receive a template to work from, and you certainly won’t have access to a professional support network.

2. Best Pricing Model - Most marketing companies in Australia charge well over $5,000 for a marketing strategy and plan. They may disguise it as a daily rate or have a low introductory price, but then sting you with a balloon payment at the end which is hidden in the fine print. Our pricing on the other hand is clear and very affordable.

3. Certified Practicing Marketer (CPM) - I am a marketing consultant certified with the Australian Marketing Institute, which is the peak professional benchmark for marketers. This qualification demonstrates a high level of knowledge, proficiency and ethics in marketing and guarantees that you will gain the highest level of quality at a professional level.

                 

4. Quality Guarantee - Many marketing service providers may tell you a marketing expert is working on your marketing strategy, but more often than not it will be handed to a graduate or intern for completion. Rest assured, I will be the only person working on your plan, and no one else!

5. Passionate Advice – You’ll have access to my extensive experience form various small to medium sized businesses throughout Australia, which is why you will get the best marketing plan to attract more qualified prospects and convert them into customers.

6. Professional Guidance – You will get exclusive access to your own Professional Guidance Program for 12 months to keep your marketing program on track. No other marketing company will offer this, which is why I stand behind my services and want you to achieve business success.

7. Resources and Tools – You will receive the ‘best of the best’ in marketing tactics and tools, and will be provided all the relevant templates, customer insights, market trends and handy tips to help you implement the right marketing activity which ultimately saves you more time and money.

8. Affordability – You will always receive the quality service without the exorbitant rates of a typical creative agency. Bright Owl Marketing provides flexible and affordable solutions with a transparent fee structure while using evidence-based and data-driven methods to produce measurable results for our customers.

The First Step is to Book Your FREE Marketing Plan Consultation!

So why wait!

Get started today and book an initial consultation with no obligation. I will ask questions about your business, industry, target audience and current marketing activities, and then we can build a marketing plan from there.

You will start experiencing a rapid boost in leads, sales and profits as soon as you start implementing the practical and easy marketing steps that will guide you to business success.

I look forward to hearing from your shortly,

Sincerely,

Craig Pethebridge, CPM
Managing Director
Bright Owl Marketing

P.S: Remember this is a 30 Day Total Satisfaction 100% Money Back Guarantee! That means you can book with absolutely no risk.