Small Business Marketing Consultant

Scott Paine 3

"I have used other consultants before, but the guys at Bright Owl Marketing were able to really grasp the key messages and the core focus of my business very quickly. This was really important due to my busy work schedule."

     

    Craig has a true gift at being able to present very complex and technical information in a concise, yet very readable way that effectively promotes my services. He came up with a compelling structure and was really proactive about the presentation of my website.

       

      Craig is very easy going in nature and a breeze to work with. I would not hesitate to recommend his marketing services and look forward to working with him again in the near future.”


        Scott Paine, Managing Director, Scott Paine Consulting

William Walsh

“As the owner and Managing Director of Central Signs for over 25 years I have dealt with many types of businesses and managers in providing solutions to their sign and branding requirements. Craig has the ability to project manage the resolutions required between design concepts, manufacturing materials and methods as well as individual site limitations.
     

    Accordingly, I commend Craig who has project management skills superior to most. I believe those skills would apply to all types of project management”.


      William J Walsh, Managing Director, Central Signs

Darren Kelk

“Craig, all I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely and made it into a super-sized poster for my wall – a constant reminder for everything I have to achieve over the coming year.

 

The best part about the process was your intuitive style and easy-going approach. You totally understood my business model and where I was coming from. Your ability to build on my business strengths has been clearly demonstrated with the direction of the marketing plan and the business success I’m experiencing already.

     

    Quite frankly, I’m over the moon with how affordable it was. Plus you really took into consideration my available budget and time so I could implement some of the marketing strategies myself. A great experience all round!"


    Darren Kelk, Personal Travel Manager, Travel Managers

Boronia Travel Centre

"My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry.

 
Craig very confidently project managed the entire website development, from the design through to the copywriting, optimising the content for search engines and implementing suitable Google Adword strategies. In fact, within the first month of operation I was driving more traffic to my new website compared to my old website.

 
As an experienced marketing consultant, Craig has been able to take the bull-by-the-horns with all of my marketing requirements and incorporating them into one cohesive marketing plan. This involved writing and distributing press releases, advertising and brochure development, and seamlessly integrating them with our online marketing strategy.

 
Craig is a very conscientious and determined marketing professional who is clearly passionate about his business. My only regret is that I didn’t find him sooner".


John Waller, CEO, Boronia Travel Centre

The Property Advisory

"Our website needed improvements in both look and functionality. We appointed Craig to manage the website development and were impressed by his level of commitment to the project, his high standards, and his thoughtful collaborative approach.

 
Craig’s expertise was crucial to building a website that reflects an understanding of our market and competitors, and gives us a distinct advantage.

 
I would confidently recommend Craig to anyone as he delivered above and beyond what I was expecting - at an affordable price too".


Cameron Williams, Marketing & Communications, The Property Advisory

Small Business Marketing Consultant

If you have come here looking for answers, a reasonable voice and a marketing solution that makes sense and is affordable, then we have a small business marketing consultant waiting to help you.

If you are a start-up business, a sole trader or a small business ready to grow, then Bright Owl Marketing can provide a marketing consultant that has the right tools, expertise and advice to take you to the next level.

We provide tailored marketing solutions for every small business that we work with, and are not shy in telling you what’s working, and what could be doing a lot better in terms of your marketing program. We’ll also provide bright new ideas that you may have never considered before.

Our significant marketing experience means that your Small Business Marketing Consultant is able to assist with:

The first step is to book your FREE consultation!

Contact us today to book an initial consultation with no obligation. We will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Here’s just a few success stories:

Darren Kelk is a sole trader specialising in unique travel experiences. He doesn’t have the biggest budget, but he knew he needed a solid marketing program that he could implement over a 12-month period. Bright Owl Marketing did the initial assessment and created a marketing plan that built on his personal strengths and created additional revenue opportunities. As Darren builds most of his business on referrals, we were able to devise several automated marketing processes to help continual build and incentivise his referral network. He has also introduced a member rewards program which is also proving a hit. See Darren’s brand new website: www.darrenkelktravel.com.au.

Darren Kelk has also received the Most Improved Travel Manager of the Year in Victoria, as part of TravelManagers 2011 annual awards. The marketing must be working!

Boronia Travel Centre is a small business that specialises in battlefield tours to Gallipoli and the Western Front. Despite having several employees, the marketing function was shared and performed on an ad hoc basis. This meant that many marketing activities were prioritised last. Bright Owl Marketing provided a dedicated marketing consultant to their business without the overheads of hiring someone full-time. In the short period of six months the following initiatives were achieved:

  • A new battlefield website was created and written by a Bright Owl Marketing consultant. Visit: boroniabattlefieldtours.com.au. They have doubled their website traffic since it was created.
  • They achieved page 1 ranking for selected keywords in only 2 months
  • We brought more traffic to their new website by growing the number of visitors who take actions (conversions)
  • A new monthly newsletter was created to send out to their new database which is continually growing each week
  • We revised their print advertising strategy, applied new direct response marketing techniques to achieve better results, and negotiated better advertising rates on their behalf.
  • We created monthly press releases that were distributed to a variety of print media contacts, online forums, blogs and news feeds, which further helped their search engine optimisation (SEO), and generated more enquiries from their advertising strategy.
  • We also revised and improved on their Google Adwords strategy, generating a lower cost-per-click, and better quality leads.

But we haven’t stopped here. We are still creating new automatic marketing processes and further developing and leveraging some of their great strategic partnerships to keep this business moving forward.

School Psychology Services is a small business that provides expert child assessment and counselling. They engaged Bright Owl Marketing to help create and launch a direct mail campaign to help promote their new counselling worksheets for school counselling professionals. This was the second time they mailed the same database and the results were even better than the first mailing. The new and improved offer worked a treat, plus they have created an additional revenue stream, which will continually earn this business passive income.

Our small business marketing consultants are constantly being up-skilled with all the latest marketing processes and social media developments, and we incorporate these within more traditional marketing programs that are still the bread and butter of most businesses today.

Locations

Bright Owl Marketing is based in Melbourne and Sydney. However, we are happy to work with you as your Virtual Marketing Manager from anywhere within Australia. We can meet once a week via phone or Skype, layout an action plan and start implementing. We’re also readily available between meetings via email to maintain momentum.

Hiring a Small Business Marketing Consultant

A Bright Owl Marketing small business consultant will be allocated based on the relevant consultant experience in the industry or marketing services you require, the location of the consultant and their capacity.

7 Reasons Why We Are Australia’s Best Marketing Partners

1. We’ll never ask you to spend more on marketing

Most business owners avoid speaking to marketing consultants in fear of being told to spend more money on marketing. Also, many small businesses are not implementing the best marketing strategies to help them achieve the best possible return on investment. You could be missing out on many different low-cost and low-risk marketing activities to boost sales, leads and profits. At Bright Owl Marketing, we work with you to get the most from your marketing budget, and recommend integrated marketing solutions than don’t just rely on advertising, but the entire marketing function which incorporate effective online and offline marketing strategies tailored specifically to your products or services.

2. We provide real, practical marketing advice

We help you find the best marketing strategies tailored specifically for your business. Our services are not just based on marketing text-book theory, but we offer real, practical advice with specific steps to increase the success of each marketing campaign. If you have a product or service to offer, then we will provide a tailored marketing solution that will help your boost your business leads, sales and profits.

3. We become Your Marketing Partner for 12 Months

It’s no wonder why outsourcing the marketing function has become the most successful strategy for small businesses, especially in today’s competitive landscape. There are no overheads, no full-time salaries, and no extra employees to worry about. But rather than doing ad hoc campaigns, we’ll work as your marketing partner in business, running every aspect of your sales and marketing program with a complete focus on getting results.

4. We specialise in all things web, social media and direct response marketing

Our marketing services focus specifically on small businesses, whereby our marketing consultants specialise in providing you with a rapid return on investment. We can create a Marketing PowerHouse Website for you, then run specific search engine marketing campaigns to ensure customers come knocking. Then we build your social media network and focus on strategic partnerships to ensure you capitalise on market share. Being experts at direct marketing, we can also send highly targeted and personalised offers to your customers and prospects that produce measurable results at surprisingly cost-effective rates.

5. We will help you to cut marketing costs

If you are like the majority of business owners your marketing budget is limited. The most effective way to market a small business is to create a well rounded program that combines sales activities with your marketing tactics. By engaging the services of a Bright Owl Marketing Partner you can access a wealth of new ideas and strategies to help drive your business revenue, without spending anymore on marketing. In fact, we will even help you find ways to save money. Our marketing consultants will even provide new systems and processes to increase your effectiveness through every marketing channel.

6. We will review your marketing and improve on it

You’ve may have experienced success using well known methods and avenues to grow your business. Your marketing partner will never alter or change these methods if they’re performing well, but rather add to them. If you haven’t considered getting an external perspective yet, then perhaps it is time to get a review of your current marketing activities by inviting one of our consultants to understand your existing efforts. We will point out how you can improve what you’ve already started.

7. We’ll never work with your competitors

We want you to be No.1 in your industry. So while we are working with you, your competition will locked out. No Buts! We’ll also never target the same prospects in the same geographic area, and that’s guaranteed! This means we provide you with total exclusivity to you as your marketing partner.

Get started today!

Contact us today to book an initial consultation with one of our Bright Owl Marketing Consultants with no obligation. We will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

We look forward to helping you achieve the business success YOU want!

The Team at Bright Owl Marketing