Print Advertising

In today’s cluttered media, ads must be simple and tightly focused. Targeted media placement can help you connect with your audience and achieve maximum reach without breaking the budget.

If you’re thinking about promoting your business through print advertising, now is a good time. Most newspapers and magazines are eager to earn additional revenue (due to the economic downturn and the rise of web based businesses) and keen to secure new advertisers.

While setting aside some of the marketing budget for online advertising is important, most companies still need to allocate funds towards print advertising campaigns to produce the best results. Even online businesses can benefit from print advertising as it exposes them to a market that might not normally use the internet.

Once your advertising has been produced, you want to make sure that it is scheduled properly and that you receive the most value for your money. Let us plan and execute your media schedule locally and nationally for the best results.

Benefits of print advertising

Printed advertising should be a part of most marketing campaigns for several reasons:

Single view

Readers are able to understand print advertising at a quick glance, whereas websites require you to scroll through the pages and enter keywords to find what you’re looking for.

Easy to read

People prefer to read printed material over information listed online. In fact, we read printed material 25% faster than on the web. People reading offline tend to have a longer attention span which means you have more time to grab the attention of the reader.

Choice of graphics

Text and graphics can be used very effectively in print advertising, making the key messages more powerful and inciting an emotional response from the reader. In contrast, web advertisements can be lost when scrolling to view both pictures and text, which can cause frustration and lack of interest.

Specific target audience

Print media allows you to cater for specific niche audiences. For example, a sports publication could promote sports merchandise while a fashion magazine would be a great place to advertise beauty products. These types of ads are perfect to reach your target market without wasting resources.

Loyal readership

Print media readership is typically longstanding and loyal.

High reach potential

Print advertising, particularly magazines, often get passed around amongst family and friends and each one will be read by several people.

Positioning your advertisement

You can also request special placement and positioning of your ad in a publication. This means you could place your ad alongside or within a special feature in a magazine that is relevant to your offer.

Get a FREE print advertising consultation

Contact us today to request a FREE, no obligation assessment of your specific print advertising requirements.

We’ll arrange a time to talk about your business, industry, target market and expectations. We will also provide any recommendations and fresh ideas so you can feel comfortable about launching your next print campaign.