Direct Mail

Send highly targeted and personalised offers to your customers and prospects that produce measurable results at surprisingly cost-effective rates

Direct mail may include brochures, flyers, postcards, catalogs, or personalised letters. A well devised and road-tested direct mail package can be an extremely cost-effective sales tool and should include a key message and headline, a distinct offer, a call to action and, ultimately, a deal closer.

Direct mail (DM) also offers certain advantages over traditional print advertising (such as magazines). DM grants you more flexibility and control over the audience targeting, plus you get to send your message directly to the intended recipients, rather than waiting for an ad to appear in a few months.

Benefit from our Direct Mail knowledge and experience

We specialise in the development, implementation and distribution of DM campaigns, from design through to mailing. We have experience in managing DM campaigns of all shapes and sizes, from a small highly targeted list to tens of thousands of mail pieces.

We will also manage the entire DM campaign, working closely with you to determine your target audience and tailoring the campaign to meet your business objectives and budget.

Let us help you craft a killer Direct Mail campaign!

We provide expert advice in each of the following key areas:

Strategy

To be truly successful a well-planned and executed marketing strategy is essential. Our marketing consultants will help you define your target market, write superb copy that will elicit an emotional response from prospects, through to choosing a strong and compelling offer, pricing, design and packaging.

Budget Planning

Before planning to acquire new customers via DM, we like to first determine what your existing customers are worth to your business in order to budget effectively and get the highest possible return on your direct marketing investment. We can also create a campaign to fit large or small budgets.

Mailing lists

One of the most important aspects of DM is the mailing list you begin with. And one of the most logical starting points for creating a list is to start with your customers. So whether you need help segmenting your own database or sourcing the best business or consumer mailing list available, we can take the guess work out of databases selection and point you in the right direction.

Managing privacy

We take privacy very seriously and will ensure your DM campaign adheres to Australian privacy legislation, so you will only contact people who have clearly given permission to be contacted.

Creative Design

We’ll take care of all your design requirements to make sure next mail piece gets noticed. From brochures to postcards to custom made packages, our professional and talented designers will create the right design tailored to your specific market.

Copywriting

We write high-quality, response-oriented DM content that speaks directly to your target market and cause them to take action. We sell the benefits of your product and service with the aim of turning your prospects into loyal customers.

Print Production

We have a number of printing partners so you will always have access to the most competitive costs available. Plus, we only do business with the best printers around the country, which offer the highest standards available ensuring your brand identity is never compromised.

Mailing Services

We can also tailor your DM campaign with a diverse range of services available in the market include personalisation and barcoding, data processing, various wrapping options and more. We will also find you the lowest postage rates available to make your marketing dollar go even further.

Get a FREE direct mail consultation

Contact us today to request a FREE, no obligation assessment of your specific direct mail requirements.

We’ll arrange a time to talk about your business, industry, target market and expectations. We will also provide any recommendations and fresh ideas so you can feel comfortable about launching your next direct mail campaign.