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We’ll give you a full report of healthy tips and customised strategies to boost your website’s performance.

How does your website measure up?

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Website Analytics

Powerful web reports and insights that help you to track and understand user behaviour and buyer intent

Go beyond simple statistics such as page views and bounce rates to really understand what actions people are taking on your website and the reasons behind those actions.

How much do you really know about your web traffic?

For example:

  • The top landing pages on your site?
  • Your bounce rates for each landing page?
  • The likely reasons for high or low bounce rates?
  • Your conversion rates? (E.g. the percentage of visitors who signed up for a newsletter, requested more information or purchased a product.)
  • Which search keywords lead to the highest conversion rates?
  • Which landing pages lead to the highest conversion rates?
  • Which aspects of your copy, offers and calls-to-action are driving the highest conversion rates?
  • How much are your leads and sales costing you?
  • What your ROI is for each online campaign?
  • Where you should spend your online marketing budget?
  • How to plan, measure and test?

How we can help

Our campaign management expertise provides detailed reporting on all keyword advertising combined with regular search results, email campaigns, marketing campaigns and post click analysis to measure effectiveness and ROI.

With this information we can help you to making sense of website data and enhance user experiences by focusing on the following:

  • Turn meaningful data into increased profits
  • Unlock the profits lying hidden in your web data
  • Understand how and why users are engaging with your website
  • Create user experiences that match visitor expectations
  • Test and optimise landing pages and critical conversion paths.
  • Add value to existing Search Engine Optimisation and Search Engine Marketing campaigns
  • Remove any redundant areas that are depriving you of leads and sales
  • Track your Pay Per Click advertising and other websites that are driving traffic
  • Identify new opportunities to give you a truly competitive edge online

We’ll also advise on in-house or hosted web analytics software.

Our services

Our website reporting and analytics services include:

  • Integrating Google Analytics with your site and customising it for your reporting needs
  • Advice on using and understanding basic reports
  • Defining suitable KPIs and online marketing metrics to suit your business and its campaigns
  • Monthly or quarterly reporting on defined KPIs for your business
  • Advice on setting up advanced reporting systems

Want to know more?

Contact us today to discuss your web reporting requirements and learn how you can become a data master.