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Landing Page Design

Convert more website traffic into enquiries or sales by using carefully constructed and thoroughly tested landing pages

Whether you use pay-per-click (PPC) advertising, blogs, social networking, search engine optimisation, viral videos, and any other online initiatives to drive traffic to your website – you need to know what to do with this captive audience in a short period of time. That’s where your landing pages come in.

What is a landing page?

A landing page is a tool that can convert website traffic to leads and sales. You could double or triple your landing page conversion rates, leading to a substantial increase in your subscriber list, revenues, and profits.

The truth is that any single web page on your site may serve as a landing page for a particular search result or link from another site. Which means that every page must have some sort of ‘conversion’ goal – an action that you ideally would like your visitors to take.

The goal might be as simple as clicking through to another page in your sales funnel. This type of optimisation is addressed during our Conversion Rate Optmisation (CRO) process.

However, some web pages will have more specific or substantial goals, such as signing up to a newsletter, making an enquiry or actually purchasing a product. These pages must be designed and written very carefully to ensure that they effectively convert traffic into leads or sales.

How we can help

We are dedicated to helping you increase conversion rates on every landing page and will custom design a results-oriented landing page that will help you generate more incremental leads, sales or profits.

We carefully match your specific conversion requirements and can test this in a number of ways by sending traffic from:

  • A Pay-per-click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages which have been optimised to correspond with the keywords the searcher used
  • Banner advertisements or sponsor links to a landing page specifically designed to address that target audience
  • An email link to a landing page designed to prompt a purchase of your product or service
  • A Blog post to a landing page that encourages an opt-in to a membership or regular email newsletter
  • A content landing page which has been designed to organise many related pages that form part of an overall theme

Need some help designing a landing page?

Contact us today to request a no obligation assessment of your specific landing page requirements and find out how you can convert more leads into sales.