Outsourcing the marketing function has become the new ‘black’ for Small Businesses

It’s no wonder why outsourcing some or all of the marketing function has become a very successful strategy for Small Businesses, especially in today’s competitive landscape. There are no overheads, no full-time salaries, and no additional employees to worry about.

But there are many reasons why small businesses engage the services of a marketing consultant, which are mainly due to:

  1. Requiring an extra resource when your workload increases over a short period. There are always going to be peaks and troughs throughout the year and seeking external marketing support is ideal for keeping you on track
  2. Preferring to outsource the entire marketing function rather than employ someone on a full-time or part-time capacity.
  3. They often provide the same service as your own marketing department, but at half the cost.
  4. Needing a specific skill-set to help out with any new project, or just to provide an external perspective.

But choosing the right marketing consultant can be intimidating process. This is why you need to consider some important selection criteria to help you choose the right marketing partner.

Rest assured, all of our marketing consultants are Certified Practicing Marketers with the Australian Marketing Institute, and demonstrate a very high level of working knowledge and education in marketing.

Our Small Business Marketing Solution

Bright Owl Marketing has come up with two Small Business marketing solutions that can be tailored for your specific business needs:

  1. Express Marketer
  2. Marketing Account Manager
  3. Marketing Department

1. Express Marketer

For small businesses who are after some good marketing tips or are looking for an external perspective, then the Express Marketer solution will add value to any of your upcoming marketing initiatives.

Here’s what you get:

  • Unlimited email access anywhere in Australia to ask any marketing question related to your business.
  • A marketing consultant will be exclusively assigned to your business to provide sound advice, tips and solutions to your marketing problems via email.
  • There are no lock-in contracts and you can cancel anytime.

Cost: $195 + GST per month

2. Marketing Account Manager

For Small Business that already have a Marketing Manager, but need the services of an Account Manager that understands marketing and can help implement your marketing plan.

Here’s what you get:

  • A Marketing Account Manager for your business
  • 15 hours of marketing support and account management each month. This can be used as flexi-time and spread out over the term of the contract.
  • Your Marketing Account Manager will interpret your ideas, advise you and make sure your marketing plan is executed in a timely manner.
  • Your Marketing Account Manager will continually monitor and report on all your marketing campaigns, and advise which course of action to take.
  • You will receive regular Work in Progress (WIP) reporting and a 3-month strategic marketing review with Bright Owl Marketing founder, Craig Pethebridge.
  • Your Marketing Account Manager has access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Cost: $1,450 + GST per month
Term: Minimum contract period is 6 months

3. Marketing Department

For Small Businesses wanting a marketing manager to represent your business and run the entire department without the overheads, then our Marketing Department package is our most comprehensive marketing solution.

Ideal for 2 – 20 employees

Here’s what you get:

  • A Marketing Manager for your business
  • 20 hours of marketing guidance, account management and strategy consulting every month. This can be used as flexi-time and spread out over the term of the contract.
  • Your Marketing Manager can even represent your business at all internal and external meetings, and even carry your business card as the ‘Marketing Manager’ of your company.

Your Marketing Manager will also:

  1. Develop the marketing and communications plan, covering everything you’ll need to do in order to deliver your products and services to the consumer including research, planning, business processes, pricing, packaging, promotion, selling and distribution.Development of an action plan and timeline
  2. Identify and manage Customer Relationship Management activities
  3. Brand positioning, brand awareness and brand leveraging activities
  4. Public relations activities
  5. Campaign-driven promotional activities
  • The Marketing Manager will continually monitor and make amendments to your campaigns throughout the month.
  • You will receive regular Work in Progress (WIP) reporting and a 3-month strategic marketing review with Bright Owl Marketing founder, Craig Pethebridge.
  • The Marketing Manager will work with your sales team and devise solutions to help generate leads and grow sales for your business.
  • You will also have access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Cost: $1900 + GST per month
Term: Minimum contract period is 6 months

Bright Owl Marketing will help you deliver a results-oriented plan that is safely grounded with tried and trusted marketing methods, and will be fully tailored to your business to help you get and keep more customers.

Click here to find out what will be different about your marketing plan.

The First Step is to Book Your FREE consultation today!

Contact us today to book a FREE initial consultation with one of our Bright Owl Marketing Consultants with no obligation. We will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.