Everyone wants a successful brand. But without knowing what you stand for, how will you get closer to achieving your goals? No successful business can be built without product differentiation and strong positioning. When you focus on providing a clear point of difference, you’re taking steps to ensure strong brand equity and the promise you […]
It’s amazing how we live in an ever expanding digital world, where the savvy researcher can Google any answer at their fingertips, and stay up to date from the comfort of their computer, laptop, and mobile phone. What amazes me more in this day and age is that there are travel marketers, albeit travel agents […]
MEDIA RELEASE Travellers will get another chance to commemorate the Gallipoli centenary and retrace the steps of Australian soldiers throughout the campaign with the launch of Boronia Travel Centres August Offensive Tour from 29 July – 11 August 2015. The tour is a great alternative for those who missed out on passes to the 2015 Anzac […]
Before we get started, I’d like to talk about what this upcoming series of Travel Marketing Tips will mean to like minded businesses that operate in the travel and tourism industry. The idea to produce my weekly blog offering a variety of marketing tips and advice has been fuelled by the demand from my clients […]
