If you hope to offer customers and prospects incentives to shop with you, then you need to work out what they will be and how much they will cost you. Don’t dangle carrots in front of them if you know you can’t afford to.
One offer that falls into this category is by extending credit terms. As cash flow is so important for running a small business, an offer like this could be potentially damaging to your long term success. Instead, add incentives that will take out the stress to your bottom line by offering discounts for prompt payment, cash payments or buying in large quantities. To learn more about developing the offer for your business visit: Direct Marketing Essentials – Developing the Offer