If you want to know how to acquire and keep a customer, then this is the perfect forum to discover how the database is really the hub of all direct marketing activities. In this blog I’ll explain how to plan for a successful database while giving some thought behind successful direct marketing efforts based on […]
Direct Marketing Essentials – Marketing Research Made Easy
Every marketing plan needs to involve some level of marketing research to validate any marketing initiative and to understand what your customers really want. But what are the best research methods to use to suit your specific business needs? Before I start, it should be noted that not all marketing research should only occur in […]