Dear Small Business Builder, Welcome to the Bright Owl Marketing Blog! I write this first post with some excitement tempered with a dash of trepidation. The excitement is due to the fun of starting with a blank slate and creating a new small business marketing agency, in conjunction with a new business partner (Craig Pethebridge). […]
Introduction to Direct Marketing Essentials – 7 Series
In every small business, you would at least once a year sit down with your accountant and review your books and procedures and make recommendations and relevant changes to better prepare your business financially for the following year. Yet how often do we sit down and have an objective review of our marketing efforts, to […]
Changing the Future of Small Business Marketing
As usual, it’s late at night and, when most people have retired to bed, I’ve found my second wind and decided to start blogging. I intend to use the blog to talk about the value of marketing and how it can boost leads, sales and profits for small businesses. After all, we are all in […]